Gigi Hadid Shines Bright in Rabanne’s Million Gold Campaign

When it comes to turning heads, Rabanne knows the formula: a dazzling fragrance, a jaw-dropping muse, and a glittering campaign. Enter Million Gold For Her, the French design house’s latest olfactory masterpiece, fronted by none other than supermodel Gigi Hadid.

Set to the iconic beats of Beyoncé’s “PURE/HONEY” from her Renaissance album, the campaign radiates opulence and unapologetic female empowerment. Draped in Rabanne’s iconic chainmail mini-dress and glowing against the Eiffel Tower, Hadid perfectly embodies the tagline: “It should cost a billion to look this good.”

A Scent Worth Its Weight in Gold

Rabanne’s first grand floral fragrance is a refined blend of natural luxury and modern sensuality. Created by perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong, Million Gold For Her combines creamy lavender, mandarin oil, rose, ylang-ylang, jasmine, and bourbon vanilla. These notes harmonize with mineral moss to create a luminous floral musk that dances between elegance and sultry allure.

“The fragrance reflects Rabanne’s duality—feminine softness paired with androgynous strength,” Massenet explains. This contrast is echoed in the campaign's visuals, where Hadid’s golden chainmail dress mirrors the interplay of sensual curves and cool metal.

Beauty Beyond the Bottle

Speaking of design, the Million Gold bottle is as much a statement piece as the fragrance it holds. Its faceted glass sparkles with golden liquid, adorned with an oversized chain link—one of Rabanne’s signature jewelry motifs. Practicality meets luxury with its refillable feature, a nod to sustainability.

For Hadid, joining the Rabanne legacy is a career milestone. “I’ve admired the brand for years,” she shares. “Being part of such an iconic fashion house with such a rich history is a dream come true.”

Behind the Glittering Curtain

The campaign, captured by legendary photographer Mert Alas, is a masterclass in high-glam visuals. Styled by Marie-Amélie Sauvé, with hair by Stephane Lancien and makeup by Diane Kendal, Hadid exudes effortless elegance. Her tousled blonde hair and glowing complexion balance the boldness of the dress, ensuring the look is equal parts approachable and aspirational.

Golden Opportunity

Now available stateside, Million Gold For Her comes in three sizes, priced from $95 to $165, exclusively at rabanne.com. Perfect for the modern woman who embraces boldness and beauty, the fragrance proves that confidence is the ultimate luxury.

Rabanne’s Million Gold For Her doesn’t just promise to make you smell divine—it dares you to embody the brilliance of gold.