Maison Francis Kurkdjian's "Kurky"

Bloomingdale's Bets Big on Luxury Scents with Exclusive Kurkdjian Launch

Mar. 12, 2025 / Bloomingdales Beauty + Exclusive Launch
Hearts stands with a Mugler fragrance in her hand

Heart Evangelista Takes on New Role with Mugler Fragrances

Mar. 10, 2025 / FashionIcon + FragranceAmbassador
Rollr Deodorant

Luxury Deodorant Brand Rollr Launches Sustainable Fine Fragrance-Inspired Solution

Mar. 4, 2025 / eco-friendly deodorant + glass deodorant bottle
Moroccanoil Launches First Eau de Parfum: L’Originale

Moroccanoil Launches First Eau de Parfum: L’Originale

Mar. 3, 2025 / beauty news + fresh and spicy perfume
ASUS Fragrance Mouse MD101 (Iridescent White)

ASUS Fragrances the Tech World with Scented Mouse

Feb. 24, 2025 / 2025 tech trends + aromatherapy
A woman is holding a bottle of KAYALI fragrance in her hands

KAYALI Spins Off as Independent Fragrance Brand Following Huda Beauty Sale

Feb. 24, 2025 / beauty news + Dubai fragrance
Mona & Huda Kattan

Beauty's Billion-Dollar Breakup: Kayali Splits from Huda Beauty

Feb. 18, 2025 / beauty industry news + general atlantic
The 7 Virtues "Clementine Dream"

7 Virtues Breaks Perfume's Golden Rule: A Citrus That Lasts

Feb. 17, 2025 / citrus perfume + clementine dream
BORNTOSTANDOUT's Extrait Extrême collection

BORNTOSTANDOUT Pushes Perfume to Its Limits with New Korean-Aged Collection

Feb. 14, 2025 / BORNTOSTANDOUT + Extrait Extrême
Britney Spears

Britney's Perfumes Get a Fresh Start: Give Back Beauty Takes the Reins

Feb. 13, 2025 / beauty news + britney spears
Amouage Perfume

L'Oréal Acquires Stake in Luxury Perfume Brand Amouage

Feb. 12, 2025 / Amouage perfume + beauty conglomerate
Bath & Body Works Disney Princess Collection

Disney's Royal Scents Sparkle at Bath & Body Works

Feb. 12, 2025 / Bath & Body Works + disney bath products