Heart Evangelista Takes on New Role with Mugler Fragrances

Filipina fashion icon Heart Evangelista has been appointed Regional Ambassador for Mugler Fragrances across Southeast Asia, marking a new chapter in her career.

The actress, artist and style trendsetter will represent the bold fragrance house known for its avant-garde approach to scent and design. This partnership connects Evangelista's elegant yet fearless aesthetic with Mugler's transformative fragrance philosophy.

Evangelista has developed a preference for the Angel Nova fragrance within the Mugler collection, appreciating its mysterious qualities that balance power and femininity. She approaches fragrance as an essential component of personal style rather than just a pleasant scent.

The collaboration between Evangelista and Mugler reflects shared values of transformation and self-expression. The fashion house gains a representative with significant influence in the Southeast Asian market and beyond, while Evangelista joins a brand aligned with her own boundary-pushing approach to style.

With her established presence in global fashion circles and substantial following, Evangelista aims to introduce Mugler's distinctive fragrance vision to new audiences throughout the region.