Jean Paul Gaultier's Newest Museum Fragrance Ad Campaign Praises Art

Jean Paul Gaultier’s new fragrance ad campaign pushes the boundaries of art and fashion!

Photographers Manon & Alma reimagine classic Italian Renaissance artworks and place Gaultier’s avant-garde designs at the heart of iconic historical paintings. Venus wears a gold corseted bodysuit paired with shimmering fishnet stockings, while Apollo dons a sailor top, a playful spin on the original works.

The campaign's visual richness fuses Gaultier's design language with revered artistic traditions. Simultaneously, it also subverts these classics by reinterpreting them through a modern lens. With models representing diverse sizes, colors, and gender expressions, the campaign strays from the long-standing norms of beauty portrayal in art.

This collection of imagery captures a moment of creative tension, where historical art is both respected and radically redefined.