KAYALI Spins Off as Independent Fragrance Brand Following Huda Beauty Sale

KAYALI, the luxury fragrance brand co-founded by Huda and Mona Kattan in 2018, is set to operate as an independent company following Huda Beauty’s decision to sell its ownership stake. This move marks a major transition for the brand,

KAYALI has gained widespread recognition for its signature approach to modern perfumery and scent layering. Mona Kattan, who has been the driving force behind KAYALI’s success, will now co-own the brand alongside private equity firm General Atlantic. The partnership is expected to provide strategic resources and financial backing to accelerate KAYALI’s global expansion while maintaining its distinctive identity and creative vision.

Kattan will continue as CEO, leading the brand through its next phase of growth.

Since its launch, KAYALI has disrupted the fragrance industry with its bold marketing, innovative scent combinations, and strong social media presence. Rooted in Middle Eastern fragrance traditions, the brand has captivated a global audience with its gourmand and layered scent profiles. With General Atlantic’s support, KAYALI aims to further enhance its global footprint and continue redefining modern perfumery. Meanwhile, Huda Beauty is set to regain full founder ownership by redeeming shares previously held by TSG Consumer since 2017. This strategic shift positions Huda Beauty for independent growth and continued influence in the beauty industry.

Huda Kattan remains at the helm of the Huda Beauty company, reinforcing its commitment to innovation and expansion on its own terms.

The transaction, subject to regulatory approval, was advised by top financial and legal firms, including Goldman Sachs, Gibson Dunn, Skadden, Arps, Slate, Meagher & Flom, Raymond James, and Latham & Watkins. The deal signifies a pivotal moment for both KAYALI and Huda Beauty as they embark on distinct but promising paths in the beauty and fragrance industries.