A Shadow of Secrets: ColourPop’s Seductive Valentine’s Day Lineup

ColourPop is cranking up the drama with "A Shadow of Secrets" its limited-edition Valentine’s Day collection, now available as of January 16. Inspired by the intense world of dark romance novels trending on BookTok, this collection takes love beyond pink hearts and rose petals, embracing smoky hues and gothic vibes for the modern romantic.

At the heart of the collection is the A Shadow of Secrets Eyeshadow Palette, a 15-shade assortment of burgundies, silvers, and smoky plums in velvety mattes, luminous metallics, and dazzling glitter finishes. Designed for bold and blendable looks, it’s the ultimate tool for crafting sultry date-night eyes or a mysterious glam vibe.

Lip lovers, rejoice: ColourPop’s new offerings don’t stop there. The So Juicy Plumping Gloss Balms, available in shades like Forbidden Love and Spice Level, deliver hydrated, pillowy lips with a boost from hyaluronic acid, ginger, and tucuma butter. For an effortless flush, the Instant Crush Lip & Cheek Balm melts into the skin for a buildable, dewy glow that transitions seamlessly from soft to striking.

And because Valentine’s Day is nothing without a little indulgence, ColourPop rounds out the lineup with a chocolate-covered strawberry-flavored lip scrub and mask duo, fittingly named the Kiss of Darkness Kit. It’s as decadent as it sounds, leaving lips smooth, nourished, and ready for anything.

Last year’s Valentine’s Day lineup leaned into classic romance with soft pinks and playful reds. This year, ColourPop’s pivot to darker, more dramatic aesthetics brings a refreshing edge, aligning perfectly with a growing cultural appetite for stories—and looks—that are equal parts passion and intrigue.

With individual items priced between $10 and $23, and the full collection retailing for $188, “A Shadow of Secrets” offers accessible luxury for beauty enthusiasts ready to channel their inner gothic heroine. Whether you're crafting a dramatic smoky eye or prepping for a book-club soirée, this collection is all about celebrating love’s darker, bolder side.