Air France Rolls Out Signature Fragrance AF001 by Francis Kurkdjian

Air France has taken its luxury offerings to new heights, introducing its first-ever signature fragrance, AF001, created by the legendary Francis Kurkdjian, the mastermind behind iconic scents like Baccarat Rouge 540, Grand Soir, and Aqua Universalis. With a carefully crafted blend that merges French perfumery with the rich elegance of Air France’s heritage, AF001 is a celebration of the airline's legacy—and a sensory journey like no other.

A Nod to French Elegance and Heritage

The fragrance name itself, AF001, carries deep symbolism—paying tribute to Air France’s historic Concorde flights of the 1970s that connected Paris and New York at supersonic speeds. It’s a sleek, modern homage to an era when flying was a groundbreaking experience. But the scent is far from nostalgic; it’s designed to capture the freshness of flight—a sensation of purity, lightness, and wanderlust.

Kurkdjian, whose career is steeped in creating memorable fragrances, describes the process as more than just blending ingredients—it was about creating a moment in time, suspended in flight. The result is a fragrance that opens with top notes of musk and mimosa, and is softened by a delicate floral heart of jasmine and rose, evoking the serenity of a clear sky. As Kurkdjian puts it, “AF001 is about capturing a moment of fresh air, purity, and feeling like you’re flying.”

Scenting the Sky: Air France Lounges Get an Upgrade

From January 15, 2025, guests at select Air France lounges at Paris Charles de Gaulle can indulge in this bespoke fragrance. Imagine walking into a lobby filled with the refreshing scent of AF001, like a soft flowery breeze brushing your face—a sensory experience that’s designed to elevate the entire travel journey. Whether relaxing in the terminal or settling into the exclusive La Première suites, travelers will be enveloped in a fragrance that perfectly complements Air France’s curated atmosphere.

Fabien Pelous, Air France’s Senior Vice President of Customer Experience, explains: “We’ve always been committed to engaging all five senses for a full travel experience—from the haute couture uniforms of our staff to the soft fabrics of our seats, to the curated soundscapes on board. Now, with AF001, we’ve perfected the sense of smell to complete the sensory journey.”

Kurkdjian’s Signature Touch

Francis Kurkdjian’s role in the creation of AF001 is no small feat. As Artistic Director of Maison Francis Kurkdjian, and a major force in the fragrance world, Kurkdjian is renowned for blending tradition with innovation. His legacy includes not only personal creations like Jean Paul Gaultier’s Le Mâle, but also his work as co-founder of Maison Francis Kurkdjian and Creative Director for Parfums Christian Dior.

Known for his meticulous craftsmanship and ability to evoke emotion through scent, Kurkdjian’s partnership with Air France feels like a natural evolution—bringing his artistry to an airline that defines luxury travel.