Ava Phillippe Stars in Vince Camuto’s 2024 Holiday Fragrance Campaign

Ava Phillippe, daughter of Reese Witherspoon and Ryan Phillippe, is back as the face of Vince Camuto’s holiday campaign. This time, she’s showcasing the new Wonderbloom Eau de Parfum. This marks Phillippe’s second campaign for the fragrance, following her debut as Vince Camuto’s global brand ambassador in April 2024.

A Fragrance of Sheer Elegance and Individuality

Wonderbloom Eau de Parfum combines a warm, enchanting blend of notes, including pear leaves, glazed figs, white freesia, sandalwood, praline, and cistus labdanum. The fragrance is designed to remind wearers of both individuality and femininity, with Vince Camuto highlighting Phillippe as the perfect embodiment of the brand’s mission: unapologetic self-expression. 

Vince Camuto’s Holiday Message: A Gift for Every Scent Lover

The new holiday campaign invites shoppers to discover their “new signature scent” or find a thoughtful gift. 

Available in a 100ml bottle priced at $98, Wonderbloom is offered at Macy’s and vincecamuto.com. The campaign encourages fragrance lovers to look to Vince Camuto for all their fragrance needs, whether they’re seeking a new signature scent or the perfect gift this holiday season. 

Ava Phillippe’s Rising Presence in the Fragrance World

Since her modeling career began in 2018, Ava Phillippe has become a recognizable name in beauty and fashion. Beyond her work with Vince Camuto, she has modeled for high-profile brands such as Ivy Park and Pat McGrath Labs, and she starred in campaigns for Draper James, her mother Reese Witherspoon’s fashion line. Phillippe’s journey in beauty and fashion reflects a strong personal style that resonates with a wide audience. 

A Campaign with a Personal Touch

Ava Phillippe has described her experience with her mother as a source of beauty inspiration, often recalling memories of being in the background as Witherspoon prepared for events. 

Her mother’s guidance, “Pretty is as pretty does,” shaped her view on beauty as something that reflects kindness and inner confidence—qualities she brings into her work with Wonderbloom. Phillippe also shared that, to her, the partnership is an organic extension of her self-expression and appreciation for beauty.

Keep an Eye Out for the New Wonderbloom Perfume

This holiday season, Vince Camuto and Ava Phillippe invite fragrance lovers to experience Wonderbloom, a scent that captures elegance, individuality, and the giving spirit of the season.