Bath & Body Works x Sweethearts Candy! A Valentine's Collab Featuring Playful New Notes

Love is in the air, and soon, so will the sweet aroma of Bath & Body Works’ latest collaboration! In partnership with Spangler Candy, the makers of the popular Sweethearts candy, the retailer is launching a limited-edition Valentine’s Day collection set to hit shelves on January 13, 2025.

At the heart of the collection is a brand-new fragrance, 4Ever Sweet, a playful blend of sweet berries, powdered sugar, and candied grapes. This scent captures the nostalgic magic of Sweethearts candies. Just picture a fragrance that's as sweet as this classic sugary delight. February’s favorite treat!

While the scent itself isn’t edible (no matter how tempting it may smell), it’s set to star in over 20 products, including hand soaps, body creams, fine fragrance mists, and candles. The collection aims to add a candy-coated touch to self-care routines. We expect this collaboration to be the perfect gift, or indulgence, for Valentine’s Day. As a matter of fact, this collaboration follows a growing trend of gourmand fragrance notes in personal and home care products. With candied grapes and powdered sugar leading the way, 4Ever Sweet offers a fun, whimsical take on Valentine’s nostalgia. This new scent from Bath & Body Works is perfect for those who love sweet and fruity fragrances.

For a sneak peek of the collection, fans can check out Bath & Body Works’ mobile app ahead of the official launch. Whether you're shopping for your Valentine, Galentine, or yourself, the Bath & Body Works Valentine's Day collection promises a sweet-smelling celebration of love!