Disney's Royal Scents Sparkle at Bath & Body Works

In a move that transforms fairy tales into fragrances, Bath & Body Works is diving deep into the Disney universe with its largest collaboration to date. The retail giant announced its new Disney Princess collection, set to hit shelves on February 16, 2025, featuring an impressive 85-piece lineup that turns beloved princesses' stories into sensory experiences.

The collection marks an unprecedented expansion of Bath & Body Works' partnership strategy, with six distinct fragrance lines inspired by Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana. Each scent profile reads like a chapter from its princess's story – from Ariel's oceanic blend of sea salt breeze and coral waters to Tiana's bayou-inspired mix of water lily and gilded amber.

What sets this collection apart is the attention to narrative detail. The development team assigned designers to specific princesses, allowing them to craft fragrances that capture not just character traits but entire worlds. Cinderella's line, for instance, weaves together gardenia petals and "sapphire blue amber" in a nod to her famous glass slippers.

The extensive product range spans from $1.95 hand sanitizers to $99.95 premium items, including fine fragrance mists, body care essentials, candles, and themed accessories. For Disney enthusiasts seeking the ultimate collector's experience, items like coin purses shaped as Cinderella's glass slipper and illuminated Tiana's Place hand sanitizer holders offer tangible pieces of each princess's world.

Maurice Cooper, Bath & Body Works' chief customer officer, frames the collaboration as more than just a product launch: "We're not just selling fragrances – we're offering new ways to experience these timeless stories."

Loyal customers get first dibs: Bath & Body Works rewards members can access the collection starting February 11, five days before the general release. While the initial launch features six princesses, both companies hint at potential expansions, with Disney's Liz Shortreed suggesting this collaboration could be just the beginning of a longer partnership.

For those keeping score at home, this means you can finally know what "bold and strong-willed spirit" actually smells like – apparently, it's a blend of lush green palms, plumeria breeze, and coconut water, at least according to Moana's fragrance profile.