DUFT&DOFT is Transforming Skincare with Signature Fragrances

 

Fragrance is a powerful trigger for memories and emotions. Recognizing this, General Brands Co., Ltd., has carved out a unique niche with DUFT&DOFT, a rising cosmetics brand. Since its debut in 2013, the brand has been pioneering "perfume beauty," delivering moments of indulgence and self-care through its carefully crafted product lines.

The Birth of Perfume-Infused Skincare

Inspired by the synergy between fashion and scent, General Brands’ CEO, Jae-hong Park, envisioned a brand that enhances everyday cosmetics into experiences. His extensive background in fashion, coupled with exposure to global trends, led to the creation of DUFT&DOFT. By integrating fragrances into skincare, the brand introduced a novel concept in Korea.

DUFT&DOFT's signature approach began with its line of perfume-infused hand creams. These products, designed with layers of top, middle, and base fragrance notes, offer the sophistication of a fine perfume alongside high-performance skincare. This combination quickly positioned DUFT&DOFT as a leader in Korea’s cosmetics market.

Expanding Product Lines with Signature Scents

Over the years, DUFT&DOFT has expanded its portfolio to include over 100 products across categories like Perfume Care, Skincare, and Home Spa Care. Each product is infused with one of the brand’s ten signature scents, developed through collaborations with fragrance experts and rigorous testing. Popular scents such as Sophy Soapy and Pink Breeze have become household names, celebrated for their long-lasting appeal and elegant profiles.

These scents aren’t just a consumer favorite—they’ve garnered accolades, including consecutive wins at Korea’s OLIVE YOUNG awards and recognition at the 2023 Seoul Awards. DUFT&DOFT’s commitment to quality extends to vegan-certified formulations and compliance with global regulations, ensuring its products meet the highest standards.

In addition to its core offerings, DUFT&DOFT has embraced innovation in skincare with its Salmon VGENE line, featuring advanced protein ingredients like PDRN for rejuvenation. The brand’s recent product launches emphasize clean beauty, excluding harmful ingredients and adhering to vegan certifications.

The success of DUFT&DOFT also paved the way for the introduction of NOLIE, a second brand specializing in inner-care and wellbeing products. This lineup includes items such as feminine cleansers, waxing scrubs, and calming patches.

Global Aspirations Built on Local Success

DUFT&DOFT’s rise to prominence in Korea has set the stage for its expansion into international markets.