Fine'ry Takes Aim at the Men's Fragrance Market with New Inclusive Collection

Fine'ry, the fragrance brand that made waves with its viral 2023 debut, is taking a bold step forward with the launch of a new masculine-focused scent collection. The line includes nine eau de parfums for men, plus three versatile fragrances available in both eau de parfum and body mist formats. 

Available at select Target stores and online, this launch strengthens Fine'ry’s presence as one of the fastest-growing fragrance brands in Target’s grooming aisle. Since its launch, Fine'ry has been known for offering high-quality, accessible fragrances, and this new collection continues to combine sophistication with affordability through a mix of fresh, woody, and spicy notes.

"We launched Fine'ry with the mission that everyone deserves to feel fine," said Nadia Khan, Senior Vice President of Marketing at Maesa, Fine'ry's parent company. "Through feedback from our customers, we've seen a universal demand for our fragrances. This new collection in the men’s grooming aisle at Target meets a clear market need while reinforcing our commitment to inclusivity."

The collection showcases a variety of fragrances, each designed with complexity and depth. Notable scents include:

• Ultra: A sophisticated blend of bergamot, pineapple, and black pepper, leading to a smoky dry down.

• Why Not: Fresh sage and geranium layered with warm amber for a balanced yet classic appeal.

• Aqua Venture: Marine-inspired with sea salt and juniper, finishing with a mossy base.

• Not Another Blue: Woody, aromatic notes of essential elemi, dry vetiver, and amberwood.

• Alleged: A complex mix of green sage, coriander, and patchouli.

• Jungle Vetiver: Earthy cardamom, carrot seed, and black tea, grounded by a warm vetiver base.

• Two Billion: A rich lavender and cedarwood fragrance enhanced by tonka bean.

• In The Oud: Luxurious oud, saffron, and vintage suede for an exotic, captivating scent.

• Smoke & Leather: Bold black leather paired with smoky, woody notes.

Additionally, Fine'ry introduces three fragrances available in both eau de parfum and body mist formats, appealing to a wider audience:

• No Prince Required: A daring gourmand blend of jasmine, marshmallow, and amber.

• Rosa Lina: Velvet rose, lychee, and a luxurious dry down of cashmere musk.

• She’s A Goodie: Fruity plum combined with sultry tuberose and gardenia petals.

All Fine'ry products will be priced under $30, with the full collection rolling out to over 1,500 Target stores nationwide by February 2025.