Khloé Kardashian Launches XO Khloé Fragrance Rooted in Positivity and Confidence

Khloé Kardashian is stepping into the spotlight of the fragrance industry with XO Khloé, her debut solo scent created in partnership with Luxe Brands. Set for a global rollout, the fragrance will first launch at Harrods in the U.K. on November 25, followed by an online debut at Ulta Beauty in the U.S. on December 1, and in-store availability starting December 8. Prices will range from $58 to $78, offering an accessible touch of luxury.

A Personal and Liberating Journey

The creation of XO Khloé marks a deeply personal milestone for Kardashian. While she previously collaborated on fragrances with her ex-husband Lamar Odom and her sisters for KKW Beauty, this launch represents her first independent project. 

“The other creations I did in the fragrance world, I either did with my ex-husband or I did with my sisters. I’ve never done one completely on my own, which is really cool but also nerve-wracking,” Kardashian shared. “It is scary, but it’s also really liberating that I get to do it all on my own.”

The project, years in the making, saw Kardashian taking the reins from design to formulation. The result is a scent she hopes will inspire confidence and radiate positivity. “XO KHLOÉ by KHLOÉ KARDASHIAN is an unforgettable fragrance made with love,” she said. “Created to inspire us to radiate positivity, to envelop us with confidence and strength, and encourage us to create a sense of warmth, peace, kindness, and beauty through the love we share.”

Developed by renowned perfumers Alberto Morillas and Clement Gavarry, XO Khloé offers top notes of crystallized rose petals, lavender, and sage blossom to create a fresh and welcoming opening. These give way to a heart of orange blossom water, praline, and juicy peach, lending a rich, gourmand aroma. The base notes—tonka bean, soft woods, and sensual musks—provide warmth and longevity.

The fragrance is encased in a square crystal glass bottle, with clean lines and a minimalistic rectangular lid. This elegant design reflects Kardashian’s vision of a sophisticated yet approachable fragrance that will find pride of place on any vanity.

A Family Affair and Fan Collaboration

Kardashian credits her family’s feedback as pivotal during the creation process. “All of my sisters—who are very tough critics—complimented it. None of them knew it was mine, and that was the biggest compliment of all,” she revealed. Beyond her inner circle, she has also taken inspiration from her fans, stating, “On certain platforms, people give you real insights. I’m excited for the feedback—what if they want an oud next? I want to know.”

Strategic Rollout

The global launch of XO Khloé underscores Luxe Brands’ commitment to innovation and expansion. Tony Bajaj, CEO of Luxe Brands, emphasized the significance of Kardashian’s reach, describing her as “well-positioned for long-term success as a key franchise within the portfolio.”

The fragrance will be promoted through a behind-the-scenes campaign, including CGI teasers, immersive displays, and exclusive experiences at Harrods and Ulta Beauty. From pop-up events to luxurious advertising, the rollout aims to bring Kardashian’s vision to life for her global audience.

Final Thoughts

As the fragrance category continues to grow, XO Khloé is poised to make its mark with its sophisticated composition, personal touch, and widespread appeal. For Kardashian, the scent represents an expression of her journey, crafted to inspire confidence and warmth in all who wear it. With her sights set on connecting with fans through this heartfelt creation, XO Khloé is ready to take the fragrance world by storm.