Le Labo Brings Luxury Fragrance to Minneapolis’ North Loop

Perfumery icon Le Labo has arrived in the North Loop. The NYC-based luxury fragrance brand has opened its first Minnesota boutique, a welcome addition for Twin Cities fragrance enthusiasts.

Founded in Grasse, the birthplace of perfumery, Le Labo took root in New York City’s Nolita neighborhood in 2006. Since then, the brand has redefined the fragrance landscape, focusing on craftsmanship and personalization. True to its name—French for “the lab”—Le Labo offers an interactive, hands-on experience at its boutique.

Inside, customers can explore a curated collection of scents, select their favorite, and watch it come to life. Each bottle is personalized with a custom label, adding a unique touch to the experience. Beyond perfumes, the boutique offers a selection of home and body products—candles, soaps, lotions, hair care, and more—all infused with Le Labo’s signature gender-neutral fragrances. Among the standout offerings are the brand's renowned scents, including the bold, spicy Santal 33 and the delicate floral Rose 31, both beloved by customers worldwide.

Le Labo Minneapolis

212 3rd Ave. N.

lelabofragrances.com