Lush’s Scent Sanctuary: Your Antidote to the Black Friday Chaos

As the frenzy of Black Friday approaches, Lush offers an antidote to the consumer madness: the Scent Sanctuary at Westfield London, White City.

From November 28th to December 1st, this sensory haven invites you to take a step back from the impulse shopping and immerse yourself in the calming, restorative power of fragrance. Forget the crowds—Lush’s sanctuary is where fragrance meets well-being, offering a truly considered shopping experience.

A Reprieve from the Chaos

In a time when shopping carts are filled with things you don’t really need, Lush invites you to pause, breathe, and indulge in the art of fragrance. A quick visit to the Scent Sanctuary promises to transport you from the hustle of London’s busy streets into an environment of calm, where every scent tells a story and connects you to a deeper sense of self. Whether it’s through a fragrance reading or a calming hand massage, the Scent Sanctuary is designed to leave you feeling emotionally uplifted and empowered.

Discover Your Signature Scent with Fragrance Readings

Leave the consumer noise behind and take part in a Fragrance Reading, a personalized consultation where Lush guides you to the scents that match the emotions you want to feel.

With fragrances crafted to support different moods—whether you're seeking comfort, joy, confidence, or calm—you’ll be guided to find the perfect scent that complements your inner world. It's a moment of reflection and discovery, helping you not only find a fragrance but perhaps uncover a new way of feeling through scent.

Meet the Perfume Makers

On Thursday, November 28th, visitors will have the chance to meet the masterminds behind Lush's beloved fragrances: in-house perfumers Emma Vincent and Alina Gliwinska. Both women have played key roles in creating some of Lush’s most celebrated perfumes, including Turmeric Latte (by Emma) and Alina (by Alina). Their designs are inspired by life’s rich textures—literature, music, and personal experiences.

In an industry historically dominated by men, these two perfumers are paving the way for more inclusivity and offering a refreshing take on scent-making.

"I’m so excited to be part of this event," says Alina Gliwinska. "For me, it’s a celebration of the art of fragrance, where every scent tells a story and brings a little more magic into the world!"

Hand and Arm Massages

For those in need of relaxation, Lush is offering hand and arm massages featuring its luxurious body lotions, part of the Lush Spa experience. After your soothing massage, you’ll be gifted with body lotion samples so you can continue your indulgence at home. It's the perfect way to give your hands a break from the shopping bags and recharge before continuing your holiday preparations.

The Return of the Scent Shower

One of Lush’s most popular experiences, the Scent Shower, is making a comeback at the Scent Sanctuary. This transportive experience invites you to step into a booth that’s designed to be a sensory journey of its own—without the need to get wet!

The Scent Shower showcases five of Lush’s hero fragrances, offering moments of comfort, confidence, sleep, joy, or groundedness—depending on what you’re looking to feel.

At the Scent Sanctuary, you’ll be guided by the welcoming Lush staff, who provide bespoke concierge services to help navigate the many fragrance experiences on offer. And on select days, Lush Spa therapists will be on hand to provide relaxing massage techniques.

Mark Your Calendars!

From November 28th to December 1st, the Scent Sanctuary is your escape from the chaos of holiday shopping. Whether you're looking for a unique gift or simply seeking a moment of peace in a busy season, Lush’s carefully crafted experiences will guide you to find your perfect scent, enhance your well-being, and even discover a new fragrance story to tell.

Scent Sanctuary at Westfield London, White City
November 28th – December 1st

• Thursday, Nov 28: 10am – 8pm
• Friday, Nov 29: 10am – 8pm
• Saturday, Nov 30: 10am – 8pm
• Sunday, Dec 1: 12pm – 6pm

If you're one of the first 200 customers purchasing a 100ml fragrance, you’ll also receive an exclusive Lush tote bag. Whether you’re shopping for others or indulging yourself, it’s a holiday experience like no other!