Magna Pars Hotel Unveils LabSolue Bar, A Scented Cocktail Experience in Milan

Milan’s iconic Magna Pars Hotel, celebrated for its unique position as the world’s first Hotel à Parfum, is expanding its sensory offerings with the debut of the LabSolue Bar. Situated on the hotel’s rooftop, the bar introduces an innovative twist on Milan’s famed aperitivo tradition.

The LabSolue Bar’s stunning terrace overlooks an enchanting fragrance garden, filled with plants used in the creation of perfumes, including jasmine and olive trees. This lush setting sets the stage for guests to explore cocktails that are as much about scent as they are about taste. The drinks menu is a collaboration with renowned perfumers, each inspired by the ingredients featured in the hotel’s LabSolue fragrance laboratory. The cocktails are designed not only to please the palate but also to create a unique, novel experience. They invite guests to engage with the world of perfumery in a new and creative way!

One standout drink is the 201 Ulivo cocktail, which implements aspects of both the LabSolue fragrance collection and the hotel’s own luxurious suites. The menu is dynamic, shifting with the seasons to incorporate fresh, perfumery-based ingredients that reflect the changes in the natural world around the hotel.

Magna Pars Hotel, which was transformed from a perfume factory into a luxury five-star destination by the Martone family in 2013, has long celebrated its connection to the fragrance industry. The hotel offers a truly immersive experience, with its rooms each inspired by different scent families such as floral, woody, or citrus. Guests can find references to these themes throughout the hotel, from the design of the suites to the scents diffused throughout the property.

The LabSolue Bar is the latest addition to this sensory-driven space, which also includes the LabSolue perfume laboratory, a retail experience, and various workshops for fragrance enthusiasts. The bar’s opening further reinforces the Martone family’s commitment to creating a space where fragrance and hospitality intersect in new ways.

As the hotel’s offerings continue to evolve, the LabSolue Bar brings a fresh perspective on Milan’s aperitivo culture.