Mob Psycho 100 Launches Unconventional Fragrance Line
Mar. 27, 2025 | Linda M. Sanabria

In an unexpected move, the anime Mob Psycho 100 has introduced a fragrance line, adding to its already unconventional range of merchandise. This line, available on Dreaming Princess, includes scents based on key characters from the series: Mob, Reigen, Dimple, Kageyama, and Hanazawa. Priced at about $30 each, these fragrances let fans connect with the anime's beloved characters in an unconventional way.
Mob Psycho 100, created by ONE and animated by Studio BONES, follows the life of Shigeo "Mob" Kageyama, a teenager with psychic powers who juggles normal high school life and supernatural battles. Though the anime concluded its story in 2022, its influence continues to find new expressions, like this surprising perfume line. The fragrances were crafted to resemble the characters' personalities.
The new launch follows a trend in anime merchandise that goes beyond typical items like apparel and collectibles. Though Mob himself won't be returning for new stories, ONE is busy with One-Punch Man, and Studio BONES is working on new projects like My Hero Academia and Gachiakuta.