NOYZ: A New Genderless Fragrance Brand NOYZ: A New Genderless Fragrance Brand

Meet NOYZ, a genderless perfume brand from California. NOYZ has set out to redefine how we experience and express ourselves through scent. Founded in June 2024 by Shaun Neff, a beauty entrepreneur known for his work with Florence by Mills and Pattern Beauty, NOYZ celebrates imperfection, individuality, and authenticity in a market often dominated by polished ideals.

About NOYZ

NOYZ aims to create new fragrances that connect with real, raw emotions. "Our goal is to craft expressive, long-lasting scents that amplify who you are," explains Neff. From the “messy” to the “magnificent,” NOYZ captures moments we all can relate to.

Developed by Jérôme Epinette, a renowned perfumer behind scents for Byredo and Sol de Janeiro, NOYZ’s collection offers a range of experiences designed to break down barriers. With unexpected notes as diverse as Sichuan pepper, cotton candy, and cashmere wood, the brand’s compositions are a fresh take from the usual aromas found in stores.

Whether you’re drawn to the cozy plum and vanilla notes of “Unmute” or the sweet and spicy blend of jasmine and pink pepper in “12:00”, there’s a gender neutral NOYZ scent for every moment.

“Shty Day”, another standout, pairs bergamot and eucalyptus for a refreshing, cathartic experience that embodies its name. Each bottle, priced between $35 and $85, is designed for layering, mixing, and personalizing.

Where to Find NOYZ

Available at Ulta Beauty and Harrods, NOYZ’s offerings are accessible without compromising on quality.