Parfums de Marly Launches First Pop-Up Store at Istanbul Airport

French Haute Parfumerie house Parfums de Marly has officially unveiled its first-ever pop-up store at Istanbul Airport in collaboration with Gebr. Heinemann and Unifree Duty Free. The pop-up is set to run through December 31, offering travelers an exclusive opportunity to immerse themselves in the luxurious world of Parfums de Marly.

The pop-up highlights Parfums de Marly's latest creation, Palatine, a fragrance that represents a modern, sophisticated, and gourmand composition. It's often described as an aroma that blends delicate and radiant notes. Palatine is inspired by Princess Palatine, an unconventional and audacious figure in French history, who is reflected in the fragrance’s blend of violet petal, a traditional note that has been reinterpreted in a contemporary way.

Julien Sausset, CEO of Parfums de Marly, expressed excitement about the new venture: “We are thrilled to collaborate with Heinemann and Unifree Duty Free to offer a unique experience to travelers through this pop-up. For the first time, we invite our global guests to step into the world of Parfums de Marly and discover our latest scent, Palatine.”

Parfums de Marly, renowned for its commitment to luxury and quality, has been a leader in the niche perfume industry. The pop-up at Istanbul Airport offers a carefully curated space for visitors to experience the brand's cutting-edge fragrances. This marks a significant step in expanding Parfums de Marly’s global presence with fragrance enthusiasts traveling through one of the busiest airports in the world!

For more information, visit Parfums de Marly's official website or stop by their pop-up store at Istanbul Airport before December 31.