Shinsegae Duty Free Brings Diptyque & Creed to Incheon Airport with Exclusive Pop-Ups

Shinsegae Duty Free is doubling down on luxury at Incheon International Airport, unveiling two exclusive pop-up stores dedicated to high-end fragrance brands Diptyque and Creed. Situated in the retailer’s premium Shinsegae Zone at Terminal 2, the limited-time boutiques blend immersive design with sought-after scents, catering to a growing demand for niche perfumery in travel retail.

Fragrance as a Status Symbol

Both brands have been on a steep upward trajectory, with Shinsegae reporting a 65% sales jump for Diptyque and a staggering 120% increase for Creed in 2023. The surge reflects a broader trend: travelers are increasingly drawn to prestige fragrances, whether for personal indulgence or as elevated gifting options.

Diptyque: A Collector’s Dream in Green

Since its founding in 1961, Parisian house Diptyque has built a cult following for its artistic blends and signature oval branding. Its Incheon pop-up leans into an ‘Evergreen’ theme, wrapping the space in deep green lacquered furniture and warm wooden accents for an inviting yet refined aesthetic.

Beyond its best-selling perfumes, candles, and home scents, the boutique offers a travel-exclusive: the Eau Rose 30ml & Hair Mist Set, designed for fragrance lovers on the go. In a first for duty-free retail, the space also introduces an exclusive gift-wrapping service, alongside personalized leather bag tags via hot stamping and a lucky draw event with product giveaways.

Creed: Prestige With a Golden Touch

For the first time ever, British heritage brand Creed has set up shop at Incheon Airport, marking a major moment for luxury fragrance in Korean travel retail. Founded in 1760, Creed has long catered to royalty and discerning clientele worldwide, and its new pop-up makes a statement with an interior inspired by its iconic Millésime Impérial fragrance. Gold accents and curved architecture nod to the scent’s regal heritage, while its crisp marine notes make it a favorite for both men and women.

The numbers speak for themselves: Creed has seen a 140% increase in male customers at Shinsegae Duty Free, driven by powerhouse scents like Aventus and Silver Mountain Water. Female customers aren’t far behind, with a 110% year-over-year increase.

Shoppers who purchase Creed fragrances at the pop-up are treated to two complimentary samples, with additional exclusive gift sets—including mini fragrance kits, atomizers, and luxe ornaments—offered with qualifying purchases.

Luxury That Travels Well

With these two pop-ups, Shinsegae Duty Free is making a clear play for discerning fragrance lovers navigating Incheon Airport. “Both Diptyque and Creed are highly sought-after brands, whether as a personal indulgence or a meaningful gift,” said a Shinsegae Duty Free spokesperson. “This pop-up store was curated to enhance customer engagement and elevate the shopping experience.”

For travelers browsing duty-free, these pop-ups provide a rare opportunity to experience two sought-after fragrance brands in a carefully curated setting, available for a limited time before their next departure.