Skylar’s Vanilla Sky Wins People’s Choice at Digital Fragrance Awards

Skylar’s Vanilla Sky, the clean beauty brand’s beloved warm and inviting scent, has won the People’s Choice – Popular category at the inaugural Scentbird Digital Fragrance Awards. 

Inside Vanilla Sky’s Winning Formula

With its notes of creamy cappuccino, pure vanilla, and a dash of caramelized cedar, Vanilla Sky has resonated deeply with fragrance fans since its release. This award shows the popularity of Skylar’s signature blend. Clearly, a beautifully crafted, eco-friendly fragrance can make a mark in a competitive market. 

“Winning the People’s Choice – Popular award is a testament to our customers’ passion for clean, quality scents,” said David Dreyer, Co-Founder and Chief Marketing Officer of Starco Brands (Skylar’s parent company.) 

Scentbird’s Vision for a Modern Fragrance Awards

The Scentbird Digital Fragrance Awards, held at New York City’s Crosby Street Hotel, represented a pivotal moment in the fragrance industry. Through a live-streamed event that connected fragrance aficionados from around the world, the awards brought together industry veterans and newcomers alike. The judging panel included beauty directors and editors such as April Long from Town & Country, Kathleen Hou from Elle, and Jane Larkworthy of Air Mail Look. 

Scentbird’s People’s Choice award emphasized the power of digital community. It allowed fragrance fans to cast their votes and champion their favorite scents across social platforms like #FragranceTok. With social media influence growing, fragrance fans worldwide can shape industry trends in real time, and Vanilla Sky’s win shows the influence of community-driven choices.

Clean, Sustainable Fragrance for a Modern World

Founded in 2017, Skylar has quickly become a leader in clean beauty, dedicated to creating luxurious, hypoallergenic fragrances for the modern consumer. Crafted with vegan, cruelty-free ingredients and housed in fully recyclable packaging, Skylar’s scents are as gentle on the earth as they are on the skin. Vanilla Sky’s popularity helps prove that sustainable practices and luxury can indeed go hand in hand.

Skylar’s mission also extends beyond fragrance; the brand prioritizes social responsibility, supporting nonprofits that focus on environmental conservation and women’s empowerment. 

It seems that the future of scent is clean, conscious, and community-driven.

About Starco Brands 

Starco Brands, Skylar’s parent company, continues to shake up the consumer product space with inventive brands like Whipshots®, the vodka-infused whipped cream, and Art of Sport, co-founded by the late Kobe Bryant. As a proud addition to Starco’s forward-thinking portfolio, Skylar is helping make luxury accessible and ethically produced.

With this win, Vanilla Sky cements its place as a top fragrance of 2024!