Soma Ayurvedic and the Holistic Art of Ayurvedic Perfumery

Fragrance brand Soma Ayurvedic’s latest release, Vanilla Muse, is a fragrance continuing the brand’s mission to bring Ayurvedic traditions into modern beauty. Drawing from over 3,000 years of Ayurvedic practices, this perfume oil connects scent with well-being in order to align with Ayurveda’s holistic principles.

Vanilla Muse

Vanilla Muse is a carefully crafted fragrance that balances zesty freshness, lush sweetness, and deep, earthy aromas. The fragrance opens with bright notes of Sicilian orange and bergamot. These energetic top notes transition into a lush strawberry heart for a hint of sweetness. Last but certainly not least, this new gourmand scent settles into a warm, grounding base of vanilla, leather, white musk, and amber.

The inclusion of lemon essential oil shows Soma’s Ayurvedic ethos since citrus notes are often associated with vitality in Ayurvedic practices. This touch makes Vanilla Muse a fragrance that easily transitions from day to night.

The Ayurvedic Connection

Ayurveda, a Sanskrit term meaning "the study of life," emphasizes harmony between the mind, body, and environment. Every aspect of life, according to Ayurveda, contributes to overall balance or imbalance. Soma Ayurvedic translates these principles into perfumery by selecting ingredients known for their sensory and energetic properties.

For instance, the bright citrus notes in Vanilla Muse—Sicilian orange and bergamot—are not just aromatic. In Ayurveda, citrus is linked to clarity and energy, promoting a sense of alertness. The warm, grounding notes of vanilla and amber align with the practice of fostering calm. Leather, white musk, and strawberry, on the other hand, bridge indulgence with intention.

The Journey of Soma Ayurvedic

Soma Ayurvedic’s founder, Arjun Sampath, found inspiration for the brand’s fragrances in his personal connection to Ayurveda. 

The story of Soma Ayurvedic began not in perfumery but in skincare. Sampath, a self-taught beauty entrepreneur, initially focused on Ayurvedic skincare remedies. His first breakthrough came with the Jasmine Body Oil, a product created from the purest jasmine flowers. Unexpectedly, customers began using it as a fragrance, prompting Sampath to explore the world of perfumery.

His visit to Kannauj, India—a city with a profound history in perfume distillation—was pivotal in shaping Soma’s identity. Kannauj is renowned for its traditional distillation practices, which date back centuries. Through traditional techniques and Ayurvedic knowledge, Sampath created a line of perfume oils designed to resonate on a deeper level than just the surface.

The introduction of Vanilla Muse under the creative guidance of Seerat Saini continues this vision. A South Asian content creator and advocate for representation, Saini brings a fresh perspective to the brand’s storytelling. Her leadership aims to preserve Ayurveda while making it accessible to a global audience. 

Ayurveda in Everyday Life

Soma’s philosophy aligns with Ayurveda’s broader focus on promoting balance and wellness. Beyond fragrance, Ayurveda uses practices like yoga, meditation, herbal remedies, and dietary changes to support holistic health. 

However, like all Ayurvedic-inspired practices, it’s important to approach these products with awareness. Consumers are encouraged to consider their individual needs and consult healthcare professionals if they have specific health concerns.

Final Thoughts

With Vanilla Muse, Soma Ayurvedic combines ancient Ayurvedic wisdom with modern perfumery. This sophisticated $60 USD fragrance oil is now available on Soma Ayurvedic’s website, offering customers a chance to experience Ayurveda firsthand!