The Future of Scent: How Estée Lauder and Exuud Are Revolutionizing Home Fragrance

Get ready, fragrance lovers—Estée Lauder is transforming the way you scent your space. Through an exciting partnership with high-tech startup Exuud, they’re ushering in a new era of fragrance—one that’s smarter, more dynamic, and eco-friendly.

A High-Tech Scenting Experience

Introducing Soliqaire, Exuud’s innovative fragrance delivery system that redefines how we experience scent. Unlike traditional methods that rely on heat or aerosols, Soliqaire uses biodegradable polymer beads to absorb and gradually release fragrance in a controlled, precise manner.

This cutting-edge technology preserves the full complexity of each fragrance molecule, ensuring that the scent remains consistent and doesn’t break down over time. Say goodbye to olfactory fatigue and diminishing fragrance strength—just a long-lasting, natural scent experience that stays fresh.

Fragrance That Works On Your Terms

What truly sets Soliqaire apart is its ability to put you in control of your fragrance experience. Gone are the days of relying on fixed scents or preset intensities. Soliqaire lets you fine-tune the strength and release of fragrance, adapting to your mood, space, and the moment.

With just a tap, you can adjust the scent to match your needs—whether you want a bold, commanding presence or a more subtle, continuous flow. Soliqaire empowers you to create the perfect atmosphere, effortlessly, whenever you desire.

Luxury Without the Guilt

Luxury shouldn’t come with a compromise, and with Soliqaire, it doesn’t have to. This technology is as conscious as it is sophisticated. Made from biodegradable, plant-based materials, it allows you to indulge in premium fragrance while remaining kind to the planet. It’s a seamless blend of sustainability and sophistication, ensuring your fragrance experience is as green as it is luxurious.

The Future of Fragrance is Here

And this is just the beginning. By the end of 2025, Soliqaire-powered devices will begin to roll out across Estée Lauder’s portfolio of prestigious fragrance brands, including Jo Malone London, Le Labo, and Kilian Paris. This groundbreaking innovation marks a paradigm shift in how we experience fragrance, unlocking a world of possibilities for customization and personalization.

Estée Lauder Stays Ahead of the Curve

Estée Lauder has long been at the forefront of beauty and fragrance innovation, and this partnership with Exuud is a testament to that legacy. Soliqaire represents the next frontier in fragrance technology—where your scent experience is not only tailored and sustainable, but constantly evolving.