The Viral Perfume Set to Turn Heads During 2025!

Phlur, the brand known for creating nostalgic and emotionally evocative scents, has launched its latest fragrance, Golden Rule. Positioned to be one of the standout perfumes of 2025, Golden Rule is a floral fragrance with a fresh and modern approach.

The perfume combines classic floral notes, such as jasmine and orange blossom, with vibrant mandarin and creamy undertones of coconut milk, vanilla, and sandalwood. The result is a scent that is designed to inspire confidence.

Phlur is no stranger to creating viral hits, of course. The brand’s Missing Person perfume captured global attention by bottling emotions like longing and familiarity. On the other hand, the popular Vanilla Skin evolved from a body mist into a full eau de parfum due to high demand. With Golden Rule, the brand continues to succeed in crafting memorable scents that resonate with a wide audience. 

Golden Rule is a perfume specially made for modern wearers. Bright and warm, fragrance fans around the world appreciate this perfume’s specially crafted combination of fragrance notes. The mandarin note pairs beautifully with its floral notes, while the creamy base does an excellent job at basing the fragrance in sophistication. This balance makes it suitable for a variety of occasions, from professional meetings to evening outings.

With its sleek metallic bottle and fantastic floral scent, Golden Rule is a hit with longtime fragrance fans and those exploring florals for the first time.

Golden Rule is available now and seems to be the next viral success in Phlur’s growing lineup of popular fragrances.