Tory Burch's Transformative Year

Tory Burch, a name synonymous with contemporary American fashion, has achieved remarkable milestones in 2024. From a celebrated fragrance debut to viral footwear and ongoing efforts to uplift women entrepreneurs, this year marked a new chapter in the brand's influence.

Sublime Fragrance 

One of the year's highlights was the August launch of Sublime, a fragrance developed in collaboration with Shiseido and renowned perfumers Rodrigo Flores-Roux and Christine Hassan. The scent, described as a mixture of sensuality and sophistication, aligns with the brand's shift toward a refined aesthetic. Complementing the campaign was a custom soundtrack by musician Bakar, available on Spotify, and a sustainable, refillable bottle design that resonated with eco-conscious consumers.

Viral Success in Footwear

Burch's innovative approach extended beyond fragrance to footwear. The spring 2024 Pierced Pump captivated social media, building on the success of the Pierced Mule, which earned a spot on Lyst’s “Hottest Products” list in late 2023. 

Leadership and Growth

Since appointing her husband, Pierre-Yves Roussel, as CEO in 2019, Burch has focused on creative direction, a move that has fueled the brand’s growth. With 2023 marking nearly $2 billion in revenue, insiders have dubbed this era the “Toryssance,” characterized by minimalist elegance and playful details in her collections.

Empowering Women

Central to Tory Burch’s ethos is her commitment to empowering women. The Tory Burch Foundation, established in 2009, continues to expand its reach, now supporting nearly 2 million women through mentorship, education, and networking initiatives. Burch emphasized her dedication to enhancing these opportunities in the coming years. Her mission is to drive meaningful change for women entrepreneurs.

Looking Ahead

As the brand moves into 2025, it is poised for further innovation, beginning with the unveiling of a new flagship concept on Rodeo Drive in January. “Staying true to our vision and values has been crucial this year,” Burch said. “Integrity remains at the heart of everything we do.” With a year defined by groundbreaking launches, viral success, and social impact, Tory Burch continues to set the standard for modern luxury with purpose.