Trump Launches Fragrance Line, Showcases Photo With Jill Biden

Donald Trump, the former president and current president-elect of the United States, is adding a new venture to his long list of branded products: luxury fragrances. The president-elect recently took to Truth Social to unveil Fight, Fight, Fight, a new line of perfumes and colognes designed to embody "strength, power, and victory." In true Trump fashion, he paired the announcement with a striking promotional image—a photo of himself and First Lady Dr. Jill Biden at the grand reopening of Notre Dame Cathedral in Paris.

A Fragrance with a Statement

The Fight, Fight, Fight line includes two colognes for men and two perfumes for women, each priced at $199. The men’s colognes are described as rich and robust, while the women’s perfumes feature delicate floral notes and zesty citrus elements. According to the product description, the fragrances aim to “empower the wearer” with scents that will equip the wearer  with confidence and elegance.

A Parisian Backdrop

The photo Trump used for his promotional meme was taken at the December 7 Notre Dame reopening, a historic event marking the cathedral’s revival after its 2019 fire. Trump captioned the photo, “A Fragrance Your Enemies Can’t Resist” to stir the pot for his marketing strategy.

Big Buzz for Bold Branding

The new fragrance line has already generated significant attention, with some editions—like the Victory Perfume—selling out shortly after the launch. Trump’s bold marketing approach, which has often leaned into high-profile events and unconventional imagery, continues to draw interest from fans of his branded merchandise.